Hallmark pulls the most cowardly move a company or network can make when trying to force an unwanted message on everyone

 

Source: https://www.breitbart.com/entertainment/2023/01/04/hallmark-media-bans-online-comments-deemed-homophobic/

Hallmark Media, the parent company of the Hallmark Channel, has issued a ban on online comments that it deems to be  “homophobic” or discriminatory on the basis of “gender identity.”

The newly amended rule, which was first reported by The Wrap, appears in Hallmark’s online terms of use, which covers not only the company’s official sites but also its social media accounts on Facebook, Twitter, and other platforms.

It remains unclear what, to Hallmark, constitutes a comment that discriminates over “gender identity.” The company didn’t elaborate or provide examples of what it would consider to be unacceptable speech. (REAL translation: It's anyone who dares to say that what the network is pushing in their movies is wrong. Any smart conservative who's seen the endless censorship over the stupidest things knows that.)

The Wrap reported that Hallmark made the changes as a result of a petition from activists and entertainment journalists demanding the company include the new provisions on sexuality and gender.

But the company has so far refused to accede to their demands for a clause prohibiting “transphobic” comments. (not to worry, when they decide to start really sneaking the trannies in, then they'll ban those comments too. Just you wait)

The change comes as Hallmark continues to embrace woke identity politics. Under pressure from activists, the Hallmark Channel is incorporating more gay couples into its made-for-TV movies, including its Christmas-themed titles. The channel has also allowed commercials featuring same-sex marriages to air.

Hallmark, which is owned by Crown Media, has seen an exodus of talent following its decision to go woke. Actress Candace Cameron Bure, who has starred in many of its Christmas movies, left the channel to join the Great American Family network, for which she serves as the chief creative officer.

Former Crown Media CEO Bill Abbott also abandoned ship and joined the Great American Family network.

This past Christmas season, Hallmark debuted its first-ever Christmas movie centered on a gay couple. The Holiday Sitter stars openly gay actor Jonathan Bennett as a single New Yorker who finds romance in the form of an eligible bachelor played by George Krissa.