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The Corporate Collapse of Pride Month Was Inevitable


June was always something of an annoying month for America for years. The moment June 1 rolled around, corporations took it upon themselves to drench their entire business in six-color rainbows and "celebrate" lesbians, gays, bisexuals, transgenders, and whatever letter of the alphabet comes after. 

Logos were transformed, virtue would be signaled, videos would be released highlighting "stories," and promises to fund this or that would be made. All of it done in the name of giving a voice and showing inclusive feelings toward those who are most oppressed in our society (that day), the LGBT+ community. 

Didn't like it? Good. You were needed to make a point. 

The reaction to people disagreeing or denouncing all this rainbow-colored virtue signaling allowed them to make the time-honored leftist response of "the negativity and hate shown on this day of inclusivity and love is proof that these messages and stories are more important than ever." Victimhood was such a useful tool to keep the indoctrination and societal takeover going. 

For many who didn't understand how propaganda and indoctrination worked, Pride month was looked at as the surface-level month of love and acceptance that it was billed as. They welcomed it, thinking they were doing something helpful or, in many cases, something that would keep them out of a pariah status. 

But it was never something that was going to last forever, because underneath the surface, there was a real attempt at societal control going on. The LGBT+ activists went from wanting equal rights and to be left alone to having their say in almost every aspect of life. Your work, your activities, your escapism, your kids' schools, and even your churches. You were all going to bake the damn cake, either figuratively or literally. 

Many people in America started to catch on that this wasn't the lovey-dovey celebration of equality that they were told it was. Too many attempts to indoctrinate your children happened in broad daylight. Too many politicians applauding lawsuits and attacks against Christian businesses. Too many "news" reports by the legacy media finger-wagging at the public for not being inclusive enough, even as activists burned, assaulted, and threatened innocents. 

Then, one day, America snapped. 

A transgender influencer and activist appeared on the side of a Bud Light can, and America nuked Anheuser-Busch from orbit, monetarily speaking. This was followed by a boycott of Target, which pushed underwear on children that allowed them to tuck their genitalia. 

Fast-forward to June 1, 2025... and corporate America is oddly silent. 

Looking back now, you can see the strategy clearly. 

The idea was to oversaturate and dominate through sheer narrative control. No matter where you went, the message was there, and the idea was that by keeping the pressure up, this would all become the new normal. No one would speak out or question it because doing so would be useless in the face of overwhelming public pressure. Children would grow up thinking this kind of thing was a societal standard. 

As I said, the issue is that, over time, the "equality" and "victim" paint would wear off, and people began seeing it for what it was. 

The proud cliché of "We're here, we're queer, get used to it" started to sound less like a declaration of proud equality and more like "We're inescapable, obey." 

And Americans don't play like that.

I've said it often that Americans have rebellion baked into their blood. They don't like being told what to do, how to feel, or how to behave. Go after our children, and your fate is sealed. Our patience can dissipate real fast when the ones who are actually most vulnerable are put in harm's way. 

So, between the constant messaging, intrusions into our lives, and absolute disrespect shown to everyday Americans, it was only a matter of time before the American people showed this activist community how much power it actually had. Now, as the activists kick and scream, the once mighty corporations that bowed to them are silent, and pretending June 1 wasn't what they said it meant a year or two ago. 

They were never in control. They were tolerated thanks to the American people being good, generous, and helpful. It was only a matter of time before the whole thing went belly-up. America simply got together and said, "Enough." 

This should be a lesson to every activist out there. Over-saturation may give you the upper hand for a time, but it all ends the same way. People get tired of it. They start to feel annoyance, then revulsion. Familiarity breeds contempt, they say, and the LGBT activist community didn't want you to just be familiar; they wanted to drag you into their world, especially your children. 

It was never going to work.