U.K. Government Promotes Boosters with Unusual Ad Campaign

Somewhere, someone -or some group of consensus marketing folks- made a decision to approve a marketing and branding campaign for booster shots in Great Britian.   Here’s what they came up with:

What exactly is the forward messaging here?

Think about it.

The direct implication would appear to be that ‘once you get on the Ronacoaster you cannot get off until the ride’s over; and the ride will never be over’.

Apparently.