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Metaphors and MEME's ....Why the Left is Triggered when We the People USE them 
Metaphors and MEME's ....Why the Left is Triggered when We the People USE them
Tuesday, July 2, 2019
Metaphors and MEME's ....Why the Left is Triggered when We the People USE them
A visual metaphor is the representation of a person, place, thing, or idea by means of a visual image that suggests a particular association or point of similarity. It's also known as pictorial metaphor and analogical juxtaposition.
Metaphors and MEME's ....Why the Left is Triggered when We the People USE them
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| This is like this is like that is one of the primary ways 
that we make sense of new entities. We compare them to things with which
 we are familiar, from our environment, our culture, our identities. 
Aristotle wrote that metaphor ‘has clarity and sweetness and 
strangeness’, adding: It is a great thing, indeed, to make a proper use of the poetical forms, as also of compounds and strange words. But the greatest thing by far is to be a master of metaphor. It is the one thing that cannot be learnt from others; and it is also a sign of genius, since a good metaphor implies an intuitive perception of the similarity in dissimilars. 
 his April, Forbes magazine published the article ‘The Writer
 Who Couldn’t Answer Standardized Test Questions About Her Own Work 
(Again)!’ It focused on the American poet Sara Holbrook, who had written
 for the Huffington Post about just this dilemma – her evident 
inexpertise about her own poetry – and who was thrust into the spotlight
 once more, after discovering that one of her most straightforward poems
 had generated eight multiple-choice questions for high-school students.
 A number of teachers, frustrated by their own inability to choose the 
‘correct’ answers, wrote to Holbrook, asking for her help discerning 
stanzas in the poor formatting, and quizzing her about the ‘best reason’
 for a simile she chose to use. ‘Forget joy of language and the fun of 
discovery in poetry,’ Holbrook commented, reflecting on the episode: 
‘This is line-by-line dissection, painful and delivered without 
anaesthetic.’  
This sort of literal, invasive dissection of poetry
 is par for the course in contemporary education. In our experience 
(Heather teaches poetry to undergraduates), a semester might open with 
Rainer Maria Rilke’s ‘First Elegy’ (1923), which we read, then listen to
 aloud in both German and English. I ask the students to share what they
 do when they first encounter a new poem. My hopes – that they will hear
 the sound of the music, be struck by images, be intrigued by the 
movement of ideas, and bewildered by Rilke’s comparison of beauty to 
terror – generally get dashed, as I look out at a roomful of perplexed 
expressions. Finally, some brave soul will say something, always the 
same thing: Well, we break the text down. Into its parts.
 There is agreement from the rest, palpable relief. What else would you 
do with a poem, but approach it as one might approach the dissection of a
 frog or the separation of platelets in a Petri dish? 
It is at 
this point that the most studious among them will remember the useful 
acronym they learned in school, the magic formula meant to crack the 
mystical world of text: soapstone. Although I’d spent years 
earning an MFA in Poetry and teaching with organisations such as the 
Teachers and Writers Collaborative, and California Poets in the Schools,
 I had never encountered this word. SOAPSTone, as my students explained,
 is an acronym for ‘Speaker, Occasion, Audience, Purpose, Subject and 
Tone’. This conceptual architecture is commonly taught as a way of 
looking not only at technical texts and expository writing but as the 
clearest way to interpret every kind of text, from the literal to the metaphoric. 
The purpose of SOAPSToning can be gleaned from a statement on the Advanced Placement Test website: For many students, the creation of a piece of writing is a mysterious process. It is a laborious, academic exercise, required by teachers and limited to the classroom. They do not see it as a way of ordering the mind … or achieving a personal voice … they have no conscious plan that will enable them to begin the process and then to organise and develop their ideas. Without a strategy, … they simply begin to write and the quality of their compositions is often erratic. 
To 
utilise SOAPSTone is to look at a model poem or essay, dissect it, and 
then respond to a prompt to write a composition of one’s own. The 
website acknowledges that the strategy ‘may appear to be somewhat 
formulaic and rigid, but it helps students, especially novice writers, 
clarify and organise their thoughts’. 
The strategy is 
formulaic and rigid. We – as a writer and a mythographer – might not 
object to that, if students themselves understood it as an aid for novice
 writers and readers; that is, a way of approaching a poem as a stage 
you pass through on your way to becoming a reader of poetry – the sort 
of person who actually enjoys poetry, rarely if ever pausing to
 explicitly consider ‘purpose’ or ‘occasion’. But for these students, 
SOAPSTone is, to paraphrase John Keats, all they know about reading 
poetry, and all (they have been led to believe) they need to know. Or 
rather, what they need to know to pass the standardised tests, the 
be-all and end-all of modern education. 
It is easier for many 
educators to teach to a formula, just as it is easier for administrators
 and test companies to quantify the outcomes in a culture that values 
data-driven learning outcomes as the principle measurement of student 
understanding. This valorisation of the quantifiable, however, is part 
of a larger cultural shift, in which information-based texts and 
learning are privileged over imaginative and metaphoric ones. In the 
United States, Common Core Curriculum ranks ‘informational text’ over 
fiction or poetry, which constitute (for Grade 12) a maximum of 20 to 30
 per cent of total content in the curriculum. 
From preschool 
onwards, academic classroom-based instruction soaks up vital time that 
might be spent on endeavours elemental to forming the imagination; in 
particular, play. Serious questions have been raised by, among others, 
the psychologist Peter Gray in Aeon
 about the consequences of this hyper-focus on early, high-stakes 
academic study – including skyrocketing rates of childhood anxiety and 
depression, a decline in empathy, and a rise in narcissism. We are interested in yet another casualty of this trend – the importance of metaphoric thinking. 
Linguists, cognitive 
scientists, psychologists, philosophers, writers and literary critics, 
among others, have taken a great interest in metaphor; consequently, 
definitions of metaphor and conceptions of its significance to mind and 
language differ. Simply put, by the Oxford English Dictionary, a 
metaphor is ‘a figure of speech in which a name or descriptive word or 
phrase is transferred to an object or action different from, but 
analogous to, that to which it is literally applicable’. 
There are
 many ‘types’ of metaphor, of course, from ‘dead’ metaphors, such as 
those that equate time to money (‘time spent’, ‘a good investment of 
one’s time’) or spatial metaphors relating to quantity (‘attendance 
fell’, ‘prices are rising’) to more clichéd metaphors, such as: ‘We’ve 
hit a rocky road in the marriage’, ‘The wind caresses my cheek’, and 
‘I’m climbing out of this pit of depression’. These examples hark back 
to Ralph Waldo Emerson’s essay The Poet (1844), in which he writes: The etymologist finds the deadest word to have been once a brilliant picture. Language is fossil poetry. As the limestone of the continent consists of infinite masses of the shells of animalcules, so language is made up of images, or tropes, which now, in their secondary use, have long ceased to remind us of their poetic origin. 
This is like this is like that
 is one of the primary ways that we make sense of new entities. We 
compare them to things with which we are familiar, from our environment,
 our culture, our identities. Aristotle wrote that metaphor ‘has clarity
 and sweetness and strangeness’, adding: It is a great thing, indeed, to make a proper use of the poetical forms, as also of compounds and strange words. But the greatest thing by far is to be a master of metaphor. It is the one thing that cannot be learnt from others; and it is also a sign of genius, since a good metaphor implies an intuitive perception of the similarity in dissimilars. 
From
 the real to the fanciful, metaphoric comparisons are not only part of 
the architecture of language and mind but they are elemental to human 
thought and imagination, as the linguist George Lakoff and the 
philosopher Mark Johnson argue, co-authors of the now-iconic Metaphors We Live By (1980). In The Origins of Consciousness and the Breakdown of the Bicameral Mind (1976), the psychologist Julian Jaynes suggests that metaphor is an actual extension of our consciousness. 
As
 we see it, metaphor exists – and relies upon – the complex, emotionally
 resonant, arresting connections we make. These linkages, between 
ourselves and the world, require a degree of primary experience, as well
 as sensitivity to the nature and details of that experience. Metaphor 
is the knot between language and image, between language and sensory 
experience, and between language and narrative. Indeed, a growing body 
of research supports the view that metaphoric thinking could be deeply 
tied to empathy. 
Literalism, abbreviation and emojis stand in for words and feelings. 
Nor
 is metaphoric thinking limited to the creative arts. Scientific 
thinking is frequently driven by seemingly disparate connections between
 things, especially in its ‘extraordinary claims’ (which demand 
extraordinary evidence). In Philosophy in the Flesh (1999), 
Lakoff and Johnson note that the scientific method is a finely developed
 reasoning system used to discover phenomena that are subsequently 
understood in terms of new conceptual metaphors. The metaphor of fluid 
motion for conducted electricity, for example, invokes ‘currents’ 
‘flowing’ against ‘impedance’. Then there’s the gravitational metaphor 
for static-electric phenomena, or the ‘planetary orbit’ model of the 
atomic nucleus and electrons. Reviewing Richard Dawkins’s River Out of Eden (1995) in New Scientist, the geneticist Andrew Pomiankowski expands on Dawkins’s conceptual metaphor of ‘a river of genes’, writing: The river may fork in time. Each branch slowly drifts apart to give rise to a new species. Some branches dry up in extinction. Others split repeatedly, generating the 30 million branches that exist today. 
In the process, Pomiankowski reveals that metaphors not only shape the way we see things, but also carry story. 
In
 thinking through some of the ways that our relationship to metaphor 
might be changing, especially in educational settings, we consulted a study
 by Emily Weinstein and her research team at Harvard, published in 2014.
 They set out to study a possible decline in creativity among 
high-school students by comparing both visual artworks and creative 
writing collected between 1990-95, and again between 2006-11. Examining 
the style, content and form of adolescent art-making, the team hoped to 
understand the potential ‘generational shift’ between pre- and 
post-internet creativity. It turned out that there were observable gains
 in the sophistication and complexity of visual artwork, but when it 
came to the creative-writing endeavours of the two groups, the 
researchers found a ‘significant increase in young authors’ adherence to
 conventional writing practices related to genre, and a trend toward 
more formulaic narrative style’. 
The team cited standardized 
testing as a likely source of this lack of creativity, as well as 
changing modes of written communication that create ‘a multitude of 
opportunities for casual, text-based communication’ – in other words, 
for literalism, abbreviation and emojis standing in for words and 
feelings. With visual arts, by contrast, greater exposure to visual 
media, and the ‘expansive mental repositories of visual imagery’ 
informed and inspired student work. 
Of course, quantifying 
creativity is problematic, even with thoughtfully constructed controls, 
but it is provocative to consider what the authors saw as ‘a significant
 increase in and adherence to strict realism’, and how this might relate
 to a turn away from metaphoric thinking. 
Kyung
 Hee Kim, a psychologist at William and Mary College in Virginia, 
believes that creative thinking is ‘declining over all Americans of all 
ages’. According to her, one reason for the adherence to realism is 
pragmatic: children simply have ever-increasing opportunities and 
resources for knowledge-gathering and study, for ‘empirical 
abstraction’. But, she argues, ‘to be creative, they also need 
opportunities to engage in the mental process of building knowledge 
through mental actions’. In her view, the exclusionary focus on 
‘problem-solving’ in education is a mistake: education needs to address 
the more imaginative task of ‘problem-finding’ as well. 
‘Standardisation,’ Kim concludes, ‘should be resisted.’ 
Sven Birkerts, the editor of the literary magazine AGNI and the author of The Gutenberg Elegies
 (1994), explained to us how he views the link between metaphor and 
imagination, saying: ‘Metaphor requires a perceptual power and ability, a
 re-seeing, a re-analogising’ that is not inborn, but instead fostered 
through a ‘depth of attention’ that, in turn, breeds imagination. ‘You 
know, you can’t just wake up after a steady diet of social media and 
harness the deeper power of language and connection,’ he said. His most 
recent book, Changing the Subject:  
Art and Attention in the Internet Age (2015), stresses the importance of inwardness and immersion
 for creating experiential memory – which he believes to be ‘essential 
to building our imaginative capacities’ – while at the same time 
acknowledging that it has become very difficult to have the kind of 
‘primary reality experience’ by which one gains that perceptual power. 
What
 drives the literalism that dominates current educational practice? In 
part, it seems to be a side-effect of our sight-based, screen-based 
culture. While the digital world certainly offers examples of metaphoric
 thinking – memes, for one – the two-dimensional lives we increasingly 
lead mean that we engage less frequently in primary experiences 
involving our non-visual senses. Instead, we navigate the world as we see it, confined in its screen. As the poet Robert Hass writes in Twentieth-Century Pleasures (1984): Images are not quite ideas, they are stiller than that, with less implication outside themselves. And they are not myth, they do not have the explanatory power; they are nearer to pure story. Nor are they always metaphors; they do not say this is that, they say this is. 
In
 our digital age, photographic images are ubiquitous and constantly 
proliferating, and yet the world we see in pictures is increasingly 
curated by us and also pre-curated for us; algorithms decide what we 
see, what we might like to see, and what we might like to buy. This 
state of affairs was presciently predicted by Walter Benjamin in the 
essay ‘A Short History of Photography’ (1931), in which he writes of: a photography which is able to relate a tin of canned food to the universe, yet cannot grasp a single one of the human connections in which that tin exists; a photography which even in its most dreamlike compositions is more concerned with eventual salability than with understanding … the true facts of this photographic creativity is the advertisement. 
When it comes to popular film, the philosopher Owen Hulatt at the University of York, a scholar of Theodor Adorno, notes that: No space is left for consumers to exhibit ‘imagination and spontaneity’ – rather, they are swept along in a succession of predictable moments, each of which is so easy to digest that they can be ‘alertly consumed even in a state of distraction’. 
Since the advent of 
photography, the image has become a truth we trust more than our own 
memories and imaginations. After viewing the film version of his novel Affliction (1989), Russell Banks noted that he had great difficulty retaining visual images of his own characters, the ones he himself conceived when writing the book. ‘[I]n my imagination,’ he told The New York Times,
 ‘the faces, bodies and voices of the movies’ stars have displaced the 
faces, bodies and voices of my characters …’ What’s more, images can 
never convey the full depth of a multisensory experience: they are 
perceived unisensorially by what the psychologist Robert Romanyshyn in 
2009 called
 ‘the despotic eye’, our dominant sensory source of truth. Neither the 
other senses nor the imagination are required to grasp them. 
In
 a long-term project focusing on elementary school and the early years 
of high school, the psychologists Thalia Goldstein and Ellen Winner at 
Boston College studied the relationship between empathy and experience. 
In particular, they wanted to understand how empathy and theories of 
mind might be enhanced. Looking at children who spent a year or more 
engaged in acting training, they found
 significant gains in empathy scores. This isn’t surprising, perhaps. 
Acting and role-play, after all, involve a metaphoric entering-into 
another person’s shoes via the emotional lives and sensory experiences 
of the characters that one embodies. ‘The tendency to become absorbed by
 fictional characters and feel their emotions may make it more likely 
that experience in acting will lead to enhanced empathy off stage,’ the 
authors conclude. 
For one semester, I taught the Greek tragedy Hecuba to college students in Ancient Humanities. The first part of Hecuba
 centres on the violence toward women during war; the second half offers
 a reversal whereby, in order to avenge the deaths of her children, 
Hecuba kills Polymestor – the king of Thrace – and his two sons, just as
 he killed her son, whose safety he had explicitly guaranteed. The play 
is an instruction in lament, in sorrow, rage and vengeance, loyalty and 
betrayal. To see it is to feel the agony of a woman betrayed, who has 
lost all her children to war and murder. To act in it – as students do, 
when we read it, much to their horror – is to feel the grief and rage of
 a woman far removed from our present world, but Hecuba’s themes of betrayal and revenge resonate still: the #MeToo movement, for example, would find common ground with Hecuba’s pain. 
Eva Maria Koopman at Erasmus University in Rotterdam has studied
 the ‘literariness’ of literature and its relationship to emotion, 
empathy and reflection. Koopman gave undergraduates (and for sample 
size, some parents as well) passages of the novel Counterpoint 
(2008) by the Dutch writer Anna Enquist, in which the main character, a 
mother, grieves the loss of her child. Thus, Koopman attempted to test 
age-old claims about the power of literature. For some of the readers, 
she stripped passages of their imagery and removed foregrounding from 
others, while a third group read the passages as originally written by 
Enquist. 
Koopman’s team found that: ‘Literariness may indeed be 
partly responsible for empathetic reactions.’ Interestingly, the group 
who missed the foregrounding showed less empathetic understanding. It 
isn’t just empathy, however, that foregrounding triggers, it’s also what
 Koopman identifies as ‘ambivalent emotions: people commenting both on 
the beauty or hope and on the pain or sorrow of a certain passage’. 
Foregrounding, then, can elicit a ‘more complex emotional experience’. 
Reading, alone, is not sufficient for building empathy; it needs the 
image, and essential foreground, for us to forge connections, which is 
why textbooks filled with information but devoid of narrative fail to 
engage us; why facts and dates and events rarely stick without story. 
Metaphor is central to thought and represents an extension of consciousness. 
Similar insights are beginning to make their way into such fields as narrative medicine. As Rita Charon at Columbia University writes: As the physician listens to the patient, he or she follows the narrative thread of the story, imagines the situation of the teller … and in some way enters into and is moved by the narrative world of the patient. Not unlike acts of reading literature, acts of diagnostic listening enlist the listener’s interior resources – memories, associations, curiosities, creativity, interpretative powers … Only then can the physician hear, and then attempt to face, if not fully answer the patient’s narrative questions: ‘What is wrong with me?’ ‘Why did this happen to me? and ‘What will become of me?’ 
This is reminiscent of a comment made by the American writer Anatole Broyard in his book, Intoxicated by My Illness (1992). At the time, Broyard was struggling with the cancer that would eventually kill him in 1990. He wrote: metaphors may be as necessary to illness as they are to literature, as comforting to the patient as his own bathrobe and slippers. At the very least, they are a relief from medical terminology… Perhaps only metaphor[s] can express the bafflement, the panic combined with beatitude, of the threatened person. 
If, as Emerson says, ‘language is 
fossil-poetry’, then we could say of current educational practices that 
their stance toward poetry – indeed, toward all the arts – seems to rest
 on an attempt to turn them into fossils as quickly as possible. And if,
 as Lakoff, Johnson and Jaynes have suggested, metaphor is central to 
thought and represents an extension of consciousness, then to adopt an 
exclusive focus on the literal is to forego the opportunity to achieve 
what, arguably, should be the primary goal of education: to help our 
students learn to think, and to become as fully conscious as they might 
have the potential to become. 
Last spring, at the University of Pittsburgh, the philosopher Alexander Nehamas gave a talk
 entitled ‘Metaphor in Our Lives’. One of his propositions was that 
‘even the future has to have a metaphoric quality for us to imagine it’.
 If Nehamas is correct, then we need to grow our capacity for metaphor 
as surely as we need to grow our empathy for the planet. The stories and
 sentiments to which metaphor adds depth, the linkages between self and 
sense, self and narrative, that metaphor encourages us to make are not 
frivolity or fiction – they are the essential means by which we connect 
to the planet and to each other, and one we critically need in order to 
dream a way out of the crises that assail us. 
"One
 of our most important tools as filmmakers is visual metaphor, which is 
the ability of images to convey a meaning in addition to their 
straightforward reality. Think of it as 'reading between the lines' 
visually. . . . A couple of examples: in Memento, the extended flashback
 (which moves forward in time) is shown in black-and-white and the 
present (which moves backward in time) is told in color. Essentially, it
 is two parts of the same story with one part moving forwards and the 
other part told backward. At the point in time where they intersect, the
 black-and-white slowly changes to color. Director Christopher Nolan 
accomplishes this in a subtle and elegant way by showing a Polaroid 
develop." | 
 


















 
 
 
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