Sunday, January 21, 2024

Team Nikki Haley Has Spent $30 Million on New Hampshire Media Ads, but President Trump Still Dominates



Good grief, talk about burning cash….  According to Politico, the three corporate super PACs and the Nikki Haley campaign have spent almost $30 million in New Hampshire on ad buys.

Three super PACs backing Haley — SFA Fund (aka Randal and Barbara Smith, Alden Global Capital), Americans for Prosperity (aka Charles Koch) and Independents Moving the Needle (aka Jonathan Bush, the cousin of former President George W. Bush, billionaire CEO Frank Laukien, and Big Pharma) have spent more than $24 million across TV, radio and digital ads targeting New Hampshire, according to data from AdImpact, an ad tracking platform. Haley’s own campaign has chipped in another $4.7 million.

[Source]

NOTE: Ron DeSantis has not run any ads in New Hampshire since November, and the DeSantis camp have no additional advertising commitments in any state, including South Carolina.  It would appear the DeSantis campaign is low on cash and being very selective about spending prior to announcing their exit.

[…] According to an additional tracking service, AdImpact Politics, the last DeSantis ad to air on television was Monday, the night of the Iowa caucuses, which he lost by 30 points. That is reportedly the longest period his campaign and PACs Never Back Down, Fight Right, and Good Fight have gone without appearing on the airwaves. (MORE)

President Trump is leading Nikki Haley in New Hampshire polling 53% to 36%.  Ron DeSantis has 6.6% support. {source}

President Trump played this primary contest brilliantly, with a little assist from divine providence.

President Trump kicked off his campaign in South Carolina and now has the teams of the governor and both senators on his side.  The South Carolina electorate is filled with MAGA base supporters, and Trump has essentially funneled DeSantis and Haley into a no-win position.

Knock out Haley in New Hampshire, crush them both in Nevada with an Iowa like outcome, then stomp them in their fallback position, South Carolina.

This primary contest should be over immediately following South Carolina.