First of all, Ultra Right Beer is a real thing. The beer hit the ground running in April in response to Bud Light‘s historically ill-advised marketing hook-up with TikTok influencer Dylan Mulvaney, a 26-year-old man who pretends he’s a teenage girl as he rakes in cash in the disgusting process.
Ex-Donald Trump campaign manager for the state of Georgia, Seth Weathers, CEO of Conservative Dad’s Ultra Right Beer, has cashed in on the Bud Light disaster, which shows no sign of slowing down.
The upstart company’s latest ad — shared first with Fox Business on Wednesday — features Weathers in a parody of the Burt Reynolds classic 1970s comedy “Smokey and the Bandit,” replete with an iconic black Pontiac Trans Am, and an impressive job by an actor portraying Jackie Gleason’s Sherriff Buford T. Justice.
The ad begins with Weathers crushing a Bud Light can with a baseball bat and saying:
That’s me, Conservative Dad. You’re probably wondering how I got here. This is an unlikely story of a fed-up American who had enough of the woke beer companies and decided to do something about it. I’m on a mission, and I won’t stop until all Americans have a 100 percent woke-free American beer company they can be proud of again.
Weathers’s Ultra Right Beer is off to a terrific start. According to Fox Business, “After only being in business for less than 15 days, Ultra Right was expected to surpass $1 million in sales, gaining over 10,000 customers and selling 20,000 six-packs at $20 a pop since the April launch. But those statistics have since changed as sales soar for the company.”
Weathers says in the ad that he hopes Ultra Right’s success will help “overthrow the blue-haired, woke school board members and replace them with normal people like us,” adding: “Never underestimate conservative dads on a mission.” To that end, Ultra Right is donating a portion of its revenue to the 1776 Project, a Trump-founded PAC that supports “patriotic education.”
Meanwhile, the disaster for Bud Light continues.
As we reported on Tuesday, images are circulating on social media indicating that the embattled brand has been hit with Costco’s “Death Star” in some locations — an asterisk in the upper right corner of price cards. The “Death Star” is used to inform customers that a product won’t be restocked.
And as we reported on Wednesday, Podcaster Joe Rogan tag-teamed with rapper O’Shea “Ice Cube” Jackson Sr. on The Joe Rogan Experience to burn Bud Light to a charcoal briquette. Rogan said, “People are sick of this s–t. They’re sick of social things like that, that are controversial getting stuffed in your face, where you have to accept. People are like, ‘I don’t want to accept it.’” Ice Cube added: “Politics really shouldn’t be in someone’s beer mug.”
The boycott of Bud Light is likely the most successful product boycott in history, principally because of two factors at play. First, and let’s be honest, people don’t drink light beer because of the taste. Hence, multiple easily-obtainable alternatives are available to former Bud Light drinkers. Second, successful boycotts produce demonstrable negative financial consequences for boycotted companies.
In the nearly three-and-a-half months since the Dylan Mulvaney disaster began, Anheuser-Busch InBev’s market capitalization value has continued to fall like a rock. The corporation’s market cap, which stood at $134.55 billion on March 31, stands at 100.38 billion, as I write, a decline of more than 25 percent.
Moreover, industry analysts suggest the company has permanently lost 15-20 percent of its market cap, which is the best example ever of “Play stupid games, win stupid prizes.”
In celebration of Bud Light’s epic fall, I’m going to end this article here and crack open an icy-cold can of Ultra Right, even though I loathe light beer. Call it beer karma.