The American Walmart will sell Norman milk to the Chinese
INFO LE FIGARO - The cooperative of the Dairy Masters of the Cotentin
finally sets out to conquer the Middle Kingdom. Five years after being
dropped by her local partner Synutra, she signed a strategic partnership
with the distributor.
To something, woe is good." Nearly five years
to the day after being dropped by their Chinese partner Synutra, who had
pledged to buy 690 million cartons of liquid infant milk for the Middle
Kingdom, the Cotentin Dairy Masters can rejoice. On Wednesday, July 26,
the Norman cooperative will launch on its site in Méautis (Manche) the
production of 1-liter bottles of whole and skimmed milk, with the logo
of one of the brands of the American giant Walmart. They will be
distributed on the group's Chinese shelves, as well as on its e-commerce
site. The first shipments are expected in the second half of August.
The dairy cooperative known for its cheeses and butters Réo or Valco
milk has just signed a multi-year contract with the world leader in food
distribution (540 billion euros in turnover). The result: the supply of
four references of liquid milk for China..
