Just how bad is this White House at messaging anyway? In an effort to make the America First agenda sound radical and dangerous, the Biden administration decided to dub it “The Ultra MAGA agenda.”
I don’t know about you, but Ultra MAGA doesn’t make America First sound radical and dangerous; it makes it sound awesome.
The America First Republicans could spend millions trying to come up with the perfect slogan, and still, nothing would come close to being as awesome as Ultra MAGA.
Thanks for stepping on that rake, Joe!
Sure, it sounds like a sports drink or a men’s antiperspirant. But an Ultra MAGA sports drink or antiperspirant would have the coolest ads. Hot, sweaty, muscular men with rippling abs. Oh, Mama.
According to Jen Psaki, Ultra MAGA was a Joe Biden original idea.
But I have my doubts about that, to be honest. If Joe Biden had an original thought, the world would careen off its axis. It’s more likely some speechwriter in the West Wing thought of it, but they’re letting Joe take the credit.
Because taking credit for other people’s ideas is a Joe Biden specialty.
But whoever came up with it, is probably kicking himself or herself or xirself.
My guess is, there’s a group of people in the White House communications office whose job is to come up with slogans pithy enough for old Joe to remember that he can then deploy any time he needs to shift the blame for his failures to someone else.
That’s how they ended up with “Putin’s Price Hike.”
It was reported last week that old Joe planned to start going after Republicans hard now that we’re into the primary season.
I think all the little brains in the White House burned the midnight oil for a few days trying to find the perfect pithy slogan and Ultra MAGA was the result.
It amazes me that nobody saw the phrase in print and said, “You know what? This doesn’t make the Republicans sound bad. It makes them sound totally bad-ass.”
The other day in a speech to union members, a shouting, angry Joe took it a step further, referring to Donald Trump as “the great MAGA king.”
Instantly, people on Twitter were all pointing out that Trump was going to embrace that nickname with pride.
And he did.
From his account on Truth Social, Trump tweeted a Photoshopped image of the Lord of the Rings: Return of the King movie poster with him as the bearded King and the title “The Return of the Great MAGA King.”
I’ll admit, the Photoshopped image isn’t half bad.
If only Joe Biden had stuck to the Ultra MAGA script and not ad-libbed “the great MAGA king,” he would’ve been spared stepping on that second rake.
But even without “the great MAGA king,” Joe Biden’s Ultra MAGA is blowing up in his face like a trick cigar. Just like Hillary’s ill-advised “Deplorables” remark, the America Firsters have embraced the name with gusto.
Update:
I told you Biden didn’t come up with it.
But the truth is even more outlandish than I thought:
Sweet, merciful Zeus, these people are congenitally stupid.