Dan Bongino to take Rush Limbaugh’s time slot as radio syndication giants battle for his listeners
Article by Thomas Lifson in The American Thinker
Dan Bongino to take Rush Limbaugh’s time slot as radio syndication giants battle for his listeners
Of course, nobody can replace
Rush, but Westwood One, a syndicator whose parent also owns many of the
biggest stations that carried the late talk show giant, is making a bid
to grab his audience by moving Dan Bongino’s talk show to Rush’s time
slot (noon to 3 PM Eastern) and replacing Rush in many of the top ten
markets where its parent Cumulus Media owns the stations on which Rush
appeared.
Rush’s
show, currently being guest-hosted, is syndicated by Premier Networks, a
subsidiary of iHeartMedia, which owns more than 850 AM and FM radio
stations across the nation. Thus, the two giants of radio station
ownership and syndication are about to enter a titanic battle for the
biggest radio audience in modern history.
Here is the “nut graf” of the PR release Westwood One put out:
CUMULUS MEDIA's Westwood One today announced The Dan Bongino Show, a
new three-hour radio program airing Monday-Friday from 12 p.m. to 3
p.m. ET. The news and opinion show will launch May 24 in markets
nationwide, including CUMULUS news stations in top-ten markets New
York, Los Angeles, Chicago, Dallas, San Francisco, and Washington, DC.
And here is their description of Dan Bongino:
Dan Bongino is
an American conservative radio show host, podcast host, frequent
television political commentator, and New York Times-best-selling author
whose books include "Life Inside the Bubble," about his career as a
Secret Service agent, "The Fight: A Secret Service Agent's Inside
Account of Security Failings and the Political Machine," and "Spygate:
The Attempted Sabotage of Donald J. Trump." Bongino was formerly a
Secret Service agent from 2006 to 2011, serving in the Obama and Bush
administrations. He served as a New York City Police Department (NYPD)
officer from 1995 to 1999. Bongino provides expertise on international
security and political strategy for outlets such as FOX News and others.
Bongino holds an MBA from Penn State University, and master's and
bachelor's degrees from the City University of New York.
For the moment, Premier has not added anything to its announcement a month ago about filling Rush’s timeslot. From the Wall Street Journal last February 18:
For
Rush Limbaugh, the late conservative media magnate whose brash and
unapologetic voice dominated talk radio for over three decades, the show
will go on.
“The
Rush Limbaugh Show” will continue, using archived segments and clips,
primarily airing Mr. Limbaugh’s voice “until his audience is prepared to
say goodbye,” Premiere Networks, which distributes the show, said in a
memo to affiliates. It will continue to air in its regular noon to 3
p.m. time slot Monday through Friday (snip)
Mr.
Limbaugh’s 30 years of audio has been archived and cataloged by
subject, topic and opinion, Premiere said in its memo. The show, from
now on, will address the day’s news using relevant clips.
It
appears to me that Westwood One saw an opportunity to grab its rival
syndicator’s largest audience with a smart, insightful, passionate and
very likable (at least to me) host, likely to strongly appeal to most of
Rush’s listeners. As a former NYPD cop and Secret Service agent, he has
a lot of experience and street cred that he brings to his commentary.
The pressure is now in Premier to come up with its own live broadcast replacement in Rush’s timeslot. Stay tuned.,
Dan Bongino has made no secret of his recent bout with cancer. Ten days ago, the Washington Examiner reported:
Conservative commentator Dan Bongino says a mass that was detected on his lungs is not a tumor just a month after completing treatment for Hodgkin’s lymphoma.
After Fox News host Sean Hannity teased the good news on his show Monday evening, the 46-year-old Bongino told the Washington Examiner that he was "relieved" to hear the news.
"I
had a mass in one of my lungs that was detected just weeks after
completing treatment for my Hodgkin’s lymphoma," he said. "After some
imaging, it looks like some scarring and doesn’t appear to be another
tumor. I’m relieved."
The
former Secret Service agent added: "I have some follow-up testing in
early May to make sure there are no additional hot spots. Hoping for the
best."
Bongino, who is a father and husband, has kept his large following up to speed on his health ever since announcing that
a tumor was found on his neck in September. After successful surgery to
remove the tumor, Bongino revealed on his radio show in October that he
was diagnosed with Hodgkin's lymphoma, a type of blood cancer.
In
my opinion, Dan has a good chance to acquire Rush’s historically
unprecedented audience and keep conservatism dominant on the radio
airwaves. Congratulations to both Dan and Westwood One. But I await
Premier’s live stream entry in the time slot. Among the talk show personalities
it syndicates, the obvious choice would be Sean Hannity, who gained
national prominence ss Rush guest host, and whose broadcast currently
streams to affiliates right after Rush, at 3 PM Eastern. Will Premier
move Sean up 3 hours and risk losing some of its key affiliates?
Stay
tuned, as they say in the radio biz. This is a cutthroat business,
especially because podcasts have been eating into the broadcast radio
audience for years. If you believe competition is healthy, then the
emergence of Dan Bongino as a rival for the time slot will ultimately
benefit conservatives. Time will tell.
