According to Axios, “the 100 largest U.S. companies have so far committed $1.63 billion to organizations fighting racism and inequality.” Analysis of social media posts, blogs, and public statements collected, however, shows that Decker’s Uggs, Amazon, Pepsi’s Gatorade, Microsoft, Warner Records, Intel, Bungie of Xbox and Microsoft Games, and Mondelez International’s Nabisco all specifically pledged money to the Black Lives Matter Global Network Foundation following the death of George Floyd.
According to the Black Lives Matter website, their goal is to promote “Freedom, Liberation and Justice” and “to eradicate white supremacy and build local power to intervene in violence inflicted on Black communities by the state and vigilantes.” The movement’s ideological roots however, run deeper than bringing justice to victims of police brutality.
One of the BLM co-founders, Patrisse Khan-Cullors, explained the foundation of the movement, inspired by her and co-founders Alicia Garza and Opal Tometi, in an interview in 2015.
“We actually do have an ideological frame,” she told The Real News. “Myself and Alicia in particular are trained organizers. We are trained Marxists.”
One click into the “What We Believe” portion of the BLM website reveals a far broader agenda for the organization. Stated goals include “disrupt the Western-prescribed nuclear family structure.” Another mission statement refers to its members as “comrades” a common moniker used by communists.
In addition, the newest Black Lives Matter campaign, #WhatMatters2020, focuses on highlighting certain political issues such as “racial injustice, police brutality, criminal justice reform, Black immigration, economic injustice, LGBTQIA+ and human rights, environmental injustice, access to healthcare, access to quality education, and voting rights and suppression” as well as “government corruption” and “commonsense gun laws” to emphasize and push in the 2020 election. Using target goals, the organization hopes to increase the black voting demographic, educate and amplify on the previously mentioned political goals, and increase voter registration for younger generations, the black demographic, and “allies.”
Using ActBlue, a platform dedicated to creating fundraising for “Democratic candidates and committees, progressive organizations, and nonprofits that share our values,” Black Lives Matter solicits donations to further their goals.
Although The Federalist reached out to each of the “Fortune 500” companies for comment, asking whether or not financially supporting Black Lives Matter squared away with their capitalistic company values, economic practices, and political views, we received no response.
• Ugg, a sub company of Deckers, pledged $500,000 to BLM and other organizations.
• Amazon pledged $10 million to BLM and other organizations.
• Gatorade, a sub company of Fortune 100’s Pepsi Co. pledged $500,000 to BLM and other organizations.
• Warner Records pledged an unspecified donation amount to BLM.
#blacklivesmatter #theshowmustbepaused pic.twitter.com/7v2fzj6K8L
— Warner Records (@warnerrecords) May 30, 2020
• Bungie, a sub company of Xbox and Microsoft Game Studios pledged an unspecified donation amount to BLM.
Black Lives Matterhttps://t.co/36o17Q3xTjhttps://t.co/fn1eLg5p64https://t.co/VHCaNWEgaIhttps://t.co/sw4IIMHBCThttps://t.co/X1AFf0uUK5 pic.twitter.com/d7G36mcjWU
— Bungie (@Bungie) June 1, 2020
We've come together as sister brands to support @NAACP and @blklivesmatter with a $500,000 donation as an important step in our commitment to helping impact change. pic.twitter.com/VLB87auphS
— RITZ Crackers (@Ritzcrackers) June 5, 2020
#BlackLivesMatter (1/2) pic.twitter.com/luAbZQWmuQ
— Square Enix (@SquareEnix) June 2, 2020
We stand in solidarity with Black team members, players, and the Black community. We are making a $100,000 contribution to the NAACP and Black Lives Matter and encourage those who are able to, to donate. #BlackLivesMatter pic.twitter.com/KpHZCF6VWx
— Ubisoft (@Ubisoft) June 2, 2020
We stand with #BlackLivesMatter. We are donating a total of $500,000 to the @NAACP and the @Blklivesmatter Foundation in support of their fight for equality and justice, and we'll be matching employee donations to both groups. Because a world where we all belong takes all of us. pic.twitter.com/lIfsLgvq2H
— Airbnb (@Airbnb) June 1, 2020
Black rights are human rights. We stand with those fighting for justice.
— AXE (@AXE) June 2, 2020
We recognize our responsibility and need to do better. Today, AXE will donate $250K to the @Blklivesmatter movement.
The issues of systemic racism must come to an end.#BlackLivesMatter pic.twitter.com/y01z2LLcY1
We will not stay silent on the issue of systemic racism. We stand with the Black community and recognize the importance of taking action to drive change. As a first step towards this, Degree is pledging $100K to @Blklivesmatter #BlackLivesMatter pic.twitter.com/YHP5nfzJTK
— Degree (@Degree) June 1, 2020
Systemic racism and police brutality in this country must end. I’m personally donating $500,000 to @Blklivesmatter to fight racial injustice. I’ll also match every @Dropbox employee’s donation on top of the company’s match. pic.twitter.com/9pTSu7Q0Ej
— Drew Houston (@drewhouston) June 3, 2020
To everyone fighting for justice, to everyone hurting, to our employees and especially to the Black community: We stand with you.
— fitbit (@fitbit) June 3, 2020
Fitbit is joining the fight against racism and police brutality by making donations to @Blklivesmatter and @APTPaction
The individual employees of Devolver Digital and the company itself have donated $65,000 in support of the Black Lives Matter movement through the link below.
— Devolver Digital (@devolverdigital) June 2, 2020
We urge industry peers and partners to donate as they are able.#BlackLivesMatterhttps://t.co/6mbe9Z1xrv
Black Lives Matter. pic.twitter.com/A4Tm0xV0w0
— thatgamecompany (@thatgamecompany) June 2, 2020
Take action. Donate here: https://t.co/0WVLJVVmnW pic.twitter.com/S7LNDdtvUV
— Tinder (@Tinder) May 31, 2020
#BlackLivesMatter pic.twitter.com/wOvXXYK6AW
— Pokémon (@Pokemon) June 3, 2020
🖤https://t.co/xClfXNalBF pic.twitter.com/DTip77SoEZ
— Atlantic Records (@AtlanticRecords) May 30, 2020
— Discord (@discord) June 1, 2020
Black lives matter. pic.twitter.com/AQo8NRP6FH
— Pusheen the cat (@Pusheen) June 5, 2020